by EJ Soto | Feb 22, 2023 | Tips
Marketing Giving Lemons? Make Lemonade! Marketing Giving Lemons? Make Lemonade! According to a recent survey, 73% of marketers see difficult or uncertain economic times as an opportunity to grow their businesses. Why? During times of uncertainty, competitors pull back...
by EJ Soto | Feb 9, 2023 | Tips
Using Packaging as a Marketing Tool Using Packaging as a Marketing Tool When a shopper walks into the store, even if they aren’t looking for something in your product category, the proper packaging can entice them to make a purchase they hadn’t planned. That’s why...
by EJ Soto | Feb 2, 2023 | Tips
What Does an Award-Winning Campaign Look Like? What Does an Award-Winning Campaign Look Like? What does an award-winning marketing campaign look like? Sometimes it’s stunning imagery. Other times, it’s the application of a specific technique. Most often, however, it’s...
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