by EJ Soto | May 23, 2023 | Tips
5 Ways Color Benefits Your Marketing 5 Ways Color Benefits Your Marketing When it comes to using color, many people tend to think exclusively in terms of images. However, marketers increasingly recognize the value of color in text and other messaging areas. For...
by EJ Soto | Apr 17, 2023 | Tips
Digital “Time Out” Customers: “Give Me a (Digital) Break! Use Print!” Communicating with customers using formats they love makes them more likely to pay attention. When it comes to marketing materials, that means sending more print. Over the years, there...
by EJ Soto | Mar 17, 2023 | Tips
Add “Wow” to Your Packaging! Four Specialty Treatments to Add “Wow” to Your Packaging When it comes to packaging, there are a variety of special paper treatments that can be used to enhance your design, protect it from damage, and really make it stand out on the...
by EJ Soto | Feb 22, 2023 | Tips
Marketing Giving Lemons? Make Lemonade! Marketing Giving Lemons? Make Lemonade! According to a recent survey, 73% of marketers see difficult or uncertain economic times as an opportunity to grow their businesses. Why? During times of uncertainty, competitors pull back...
by EJ Soto | Feb 9, 2023 | Tips
Using Packaging as a Marketing Tool Using Packaging as a Marketing Tool When a shopper walks into the store, even if they aren’t looking for something in your product category, the proper packaging can entice them to make a purchase they hadn’t planned. That’s why...
by EJ Soto | Feb 2, 2023 | Tips
What Does an Award-Winning Campaign Look Like? What Does an Award-Winning Campaign Look Like? What does an award-winning marketing campaign look like? Sometimes it’s stunning imagery. Other times, it’s the application of a specific technique. Most often, however, it’s...
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