Blog

Four Specialty Treatments to Add “Wow” to Your Packaging When it comes to packaging, there are a variety of special paper treatments that can be used to enhance your design, protect it from damage, and really make it stand out on the retail shelf. Let’s take a look at...

Marketing Giving Lemons? Make Lemonade! According to a recent survey, 73% of marketers see difficult or uncertain economic times as an opportunity to grow their businesses. Why? During times of uncertainty, competitors pull back on their marketing. This creates a...

Using Packaging as a Marketing Tool When a shopper walks into the store, even if they aren’t looking for something in your product category, the proper packaging can entice them to make a purchase they hadn’t planned. That’s why packaging should be considered part of...

What Does an Award-Winning Campaign Look Like?What does an award-winning marketing campaign look like? Sometimes it’s stunning imagery. Other times, it’s the application of a specific technique. Most often, however, it’s not one thing or the other. It’s how the...

Simple Graphic DesignIn marketing, a well-designed logo or website can differentiate between a successful campaign and one that falls flat. But what makes for good design? Often, it's simplicity. The most straightforward designs can be the most effective. Here's a...

When Is Too Early to Start Holiday Marketing?Ever wondered why that beautifully printed holiday direct mail piece or creatively designed email blast didn’t work as well as you’d hoped? Was it the messaging? The list? The headline or subject line? Maybe it wasn’t any...

The Psychology Behind Personalization Personalization is everywhere. From grocery store receipts to Amazon recommendations to direct mail pieces that arrive in the mailbox, companies are personalizing their communications to address their customers' individual needs...

Want Healthy Forests? Use More Paper Would it surprise you to learn that by using forest products (including paper), you are helping to increase the number of trees around us? Improve overall forest health? It’s not something we talk about as much as we should, but...

3 Tips for Successful Cross-SellingWho are your best customers? They are the ones you already have. Your existing customers know and value their relationship with your company, so one of the best uses of your marketing budget is to cross-sell products to them....

Direct Mail and Social Media: Better TogetherAre you planning a multichannel marketing campaign? Automatically assuming you will be pairing direct mail with email? How about pairing direct mail with social media instead? Haven’t thought about it? Maybe you should....