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When Is Too Early to Start Holiday Marketing?

When Is Too Early to Start Holiday Marketing?

When Is Too Early to Start Holiday Marketing?Ever wondered why that beautifully printed holiday direct mail piece or creatively designed email blast didn’t work as well as you’d hoped? Was it the messaging? The list? The headline or subject line? Maybe it wasn’t any...

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The Psychology Behind Personalization

The Psychology Behind Personalization

The Psychology Behind Personalization Personalization is everywhere. From grocery store receipts to Amazon recommendations to direct mail pieces that arrive in the mailbox, companies are personalizing their communications to address their customers' individual needs...

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3 Tips for Successful Cross-Selling

3 Tips for Successful Cross-Selling

3 Tips for Successful Cross-SellingWho are your best customers? They are the ones you already have. Your existing customers know and value their relationship with your company, so one of the best uses of your marketing budget is to cross-sell products to them....

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Direct Mail and Social Media: Better Together

Direct Mail and Social Media: Better Together

Direct Mail and Social Media: Better TogetherAre you planning a multichannel marketing campaign? Automatically assuming you will be pairing direct mail with email? How about pairing direct mail with social media instead? Haven’t thought about it? Maybe you should....

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Do You Know These 5 Loyalty Behaviors?

Do You Know These 5 Loyalty Behaviors?

Do You Know These 5 Loyalty Behaviors?If you want to know whether your customers are loyal, there are five places you can look. These behaviors — called “loyalty behaviors—are like breadcrumbs that customers leave that tell you whether they are loyal to you . . . or...

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Don’t Send Your Next Mailing Until You Read This

Don’t Send Your Next Mailing Until You Read This

Don’t Send Your Next Mailing Until You Read This Getting ready to launch your next mailing campaign? Stop! Even if you’ve got the correct list, the right variables for personalization, and a “knock your socks off” design, don’t forget to double-check your content. Too...

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5 Insider Marketing Tips for Savvy Marketers

5 Insider Marketing Tips for Savvy Marketers

5 Insider Marketing Tips for Savvy MarketersNo matter what channel you are using — direct mail or signage, email or print advertising — a great headline grabs the reader and won’t let go. It makes them stop what they are doing and say, “Wait! I need to pay attention...

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What is Lead Nurturing? Why does it matter?

What is Lead Nurturing? Why does it matter?

What Is Lead Nurturing? Why Does It Matter?For some sales, a single postcard or letter mailer will do the trick. But for more complex products, the sales cycle can be longer. In this case, marketers will often send different types of content at different times based...

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Why Building Trust Is a “Must Have” Marketing Goal

Why Building Trust Is a “Must Have” Marketing Goal

Why Building Trust Is a “Must Have” Marketing GoalDirect mail and email are for selling things, right? But what about building trust? While many marketers may not think about it, trust should be one of your top marketing goals. To understand why let’s look at the...

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