Blog

Finding Hidden Data to Understand Your Audience BetterWhen we consider personalized print marketing, we consider the name, address, gender, household income, and other simple variables. But is that enough to create highly targeted, relevant campaigns? There are times...

The Power of Gratitude: Saying "Thank You" to Your DonorsAs a nonprofit, you know that donors are the lifeblood of your mission. That’s why saying “thank you” is not just courteous. It is vital. It strengthens relationships, encourages future giving, and helps you and...

Want to Boost Your Fundraising Success? Send Donor Surveys. More than any other factor, a donor's relationship with the organization determines their likelihood of donating. Print and emailed surveys can go a long way toward achieving this goal. What are the keys to...

Life After Online Cookies As the online advertising industry scrambles to adjust to the reality that Google will soon end its support for third-party cookies, direct mail marketers are ready to fill the gap. Why? Because as digital marketers lose visibility into...

5 Ways Color Benefits Your Marketing When it comes to using color, many people tend to think exclusively in terms of images. However, marketers increasingly recognize the value of color in text and other messaging areas. For instance, color can highlight phone...

Customers: “Give Me a (Digital) Break! Use Print!”Communicating with customers using formats they love makes them more likely to pay attention. When it comes to marketing materials, that means sending more print. Over the years, there have been dozens of studies on...

Four Specialty Treatments to Add “Wow” to Your Packaging When it comes to packaging, there are a variety of special paper treatments that can be used to enhance your design, protect it from damage, and really make it stand out on the retail shelf. Let’s take a look at...

Marketing Giving Lemons? Make Lemonade! According to a recent survey, 73% of marketers see difficult or uncertain economic times as an opportunity to grow their businesses. Why? During times of uncertainty, competitors pull back on their marketing. This creates a...

Using Packaging as a Marketing Tool When a shopper walks into the store, even if they aren’t looking for something in your product category, the proper packaging can entice them to make a purchase they hadn’t planned. That’s why packaging should be considered part of...

What Does an Award-Winning Campaign Look Like?What does an award-winning marketing campaign look like? Sometimes it’s stunning imagery. Other times, it’s the application of a specific technique. Most often, however, it’s not one thing or the other. It’s how the...