Blog
Want a Great New Marketing Channel? Try Your Floors, Windows, and Walls!
Want a Great New Marketing Channel? Try Your Floors, Windows, and Walls!As a brick-and-mortar location, you know how important it is to engage your customers in every way possible. Even if you are already sending direct mail, blasting emails, and advertising on social...
5 Ways to Motivate Your Target Audience
5 Ways to Motivate Your Target Audience Are fewer people responding to your direct mail pieces? Maybe it’s because they’ve seen the same or similar design multiple times. It could be time to try something new. Here are five simple ideas to improve your marketing and...
Finding Hidden Data to Understand Your Audience Better
Finding Hidden Data to Understand Your Audience BetterWhen we consider personalized print marketing, we consider the name, address, gender, household income, and other simple variables. But is that enough to create highly targeted, relevant campaigns? There are times...
The Power of Gratitude
The Power of Gratitude: Saying "Thank You" to Your DonorsAs a nonprofit, you know that donors are the lifeblood of your mission. That’s why saying “thank you” is not just courteous. It is vital. It strengthens relationships, encourages future giving, and helps you and...
Want to Boost Your Fundraising Success? Send Donor Surveys.
Want to Boost Your Fundraising Success? Send Donor Surveys. More than any other factor, a donor's relationship with the organization determines their likelihood of donating. Print and emailed surveys can go a long way toward achieving this goal. What are the keys to...
Life After Online Cookies
Life After Online Cookies As the online advertising industry scrambles to adjust to the reality that Google will soon end its support for third-party cookies, direct mail marketers are ready to fill the gap. Why? Because as digital marketers lose visibility into...
5 Ways Color Benefits Your Marketing
5 Ways Color Benefits Your Marketing When it comes to using color, many people tend to think exclusively in terms of images. However, marketers increasingly recognize the value of color in text and other messaging areas. For instance, color can highlight phone...
Digital “Time Out”
Customers: “Give Me a (Digital) Break! Use Print!”Communicating with customers using formats they love makes them more likely to pay attention. When it comes to marketing materials, that means sending more print. Over the years, there have been dozens of studies on...
Add “Wow” to Your Packaging!
Four Specialty Treatments to Add “Wow” to Your Packaging When it comes to packaging, there are a variety of special paper treatments that can be used to enhance your design, protect it from damage, and really make it stand out on the retail shelf. Let’s take a look at...
Marketing Giving Lemons? Make Lemonade!
Marketing Giving Lemons? Make Lemonade! According to a recent survey, 73% of marketers see difficult or uncertain economic times as an opportunity to grow their businesses. Why? During times of uncertainty, competitors pull back on their marketing. This creates a...