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5 Insider Marketing Tips for Savvy MarketersNo matter what channel you are using — direct mail or signage, email or print advertising — a great headline grabs the reader and won’t let go. It makes them stop what they are doing and say, “Wait! I need to pay attention...

What Is Lead Nurturing? Why Does It Matter?For some sales, a single postcard or letter mailer will do the trick. But for more complex products, the sales cycle can be longer. In this case, marketers will often send different types of content at different times based...

Why Building Trust Is a “Must Have” Marketing GoalDirect mail and email are for selling things, right? But what about building trust? While many marketers may not think about it, trust should be one of your top marketing goals. To understand why let’s look at the...

Want Better Comprehension? Format It!Are you getting ready to send your next direct marketing campaign? Whether you are preparing to send a postcard or an email, three simple formatting techniques can make your content easier to read, comprehend, and remember. Even if...

Why Do Marketers Love Millennials?Millennials are one of the most coveted demographics in marketing. These consumers number 92 million (nearly one-quarter of the U.S. population) and spend about $600 billion every year. Because Millennials tend to value experiences...

3 Key Shopping Trends You Need to Know for Your Marketing In today’s changing and uncertain market, businesses want to be in tune with the most essential shopping trends. Here are three “must follow” trends that you need to know. These trends are not new. However,...

3 Things You Didn't Know Fonts Could Do What is the value of a font? These stylistic tools do more than communicate words on a page. Some are fancy, others are plain. Some are playful, and others are spooky. But all of them do more than create words. Like mood...

5 Steps to Planning Your Way to Print Project SuccessMost successful printing projects don’t happen by accident. They start with a good plan. How can you create the kind of plan that comes in on time and budget? Start by asking these five questions: 1. What’s your end...

Why the Digital Generation Loves MailYou’d think that the first digital generation, Millennials, would stick their noses up at direct mail in favor of electronic alternatives, but the opposite is true. Millennials love mail! Studies show that Millennials are more...

What’s Another Name for Personalized Print Marketing?What’s another name for personalized printing? Relationship marketing! This is an approach that uses personalized printing to focus on nurturing long-term customer relationships rather than pursuing just the...