by EJ Soto | Apr 17, 2023 | Tips
Digital “Time Out” Customers: “Give Me a (Digital) Break! Use Print!” Communicating with customers using formats they love makes them more likely to pay attention. When it comes to marketing materials, that means sending more print. Over the years, there...
by EJ Soto | Mar 17, 2023 | Tips
Add “Wow” to Your Packaging! Four Specialty Treatments to Add “Wow” to Your Packaging When it comes to packaging, there are a variety of special paper treatments that can be used to enhance your design, protect it from damage, and really make it stand out on the...
by EJ Soto | Feb 22, 2023 | Tips
Marketing Giving Lemons? Make Lemonade! Marketing Giving Lemons? Make Lemonade! According to a recent survey, 73% of marketers see difficult or uncertain economic times as an opportunity to grow their businesses. Why? During times of uncertainty, competitors pull back...
by EJ Soto | Feb 9, 2023 | Tips
Using Packaging as a Marketing Tool Using Packaging as a Marketing Tool When a shopper walks into the store, even if they aren’t looking for something in your product category, the proper packaging can entice them to make a purchase they hadn’t planned. That’s why...
by EJ Soto | Feb 2, 2023 | Tips
What Does an Award-Winning Campaign Look Like? What Does an Award-Winning Campaign Look Like? What does an award-winning marketing campaign look like? Sometimes it’s stunning imagery. Other times, it’s the application of a specific technique. Most often, however, it’s...
by EJ Soto | Nov 22, 2022 | Tips
The Power of Simple Graphic Design Simple Graphic Design In marketing, a well-designed logo or website can differentiate between a successful campaign and one that falls flat. But what makes for good design? Often, it’s simplicity. The most straightforward...
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