by EJ Soto | Jul 20, 2021 | Tips
Don’t Send Your Next Mailing Until You Read This Don’t Send Your Next Mailing Until You Read This Getting ready to launch your next mailing campaign? Stop! Even if you’ve got the correct list, the right variables for personalization, and a “knock your socks off”...
by EJ Soto | Jun 23, 2021 | Tips
5 Insider Marketing Tips for Savvy Marketers 5 Insider Marketing Tips for Savvy Marketers No matter what channel you are using — direct mail or signage, email or print advertising — a great headline grabs the reader and won’t let go. It makes them stop what they are...
by EJ Soto | May 17, 2021 | Tips
What is Lead Nurturing? Why does it matter? What Is Lead Nurturing? Why Does It Matter? For some sales, a single postcard or letter mailer will do the trick. But for more complex products, the sales cycle can be longer. In this case, marketers will often send...
by EJ Soto | Apr 19, 2021 | Tips
Why Building Trust Is a “Must Have” Marketing Goal Why Building Trust Is a “Must Have” Marketing Goal Direct mail and email are for selling things, right? But what about building trust? While many marketers may not think about it, trust should be one of your top...
by EJ Soto | Feb 18, 2021 | Tips
Want Better Comprehension? Format It! Want Better Comprehension? Format It! Are you getting ready to send your next direct marketing campaign? Whether you are preparing to send a postcard or an email, three simple formatting techniques can make your content easier to...
by EJ Soto | Jan 21, 2021 | Tips
Why Do Marketers Love Millennials? Why Do Marketers Love Millennials? Millennials are one of the most coveted demographics in marketing. These consumers number 92 million (nearly one-quarter of the U.S. population) and spend about $600 billion every year. Because...
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